The Future of Online Selling: Why You Need Multiple Sales Channels

The future of online selling isn’t Amazon. It’s not Shopify. It’s not even TikTok Shop.

It’s all of them.

Gone are the days when you could plant your flag on one platform and expect to build a lasting business. If you're only selling on one channel, you’re putting your entire business at risk.

Amazon fees keep rising. Shopify stores get shut down overnight. TikTok Shop? Algorithm changes can tank your sales in an instant.

The only real way to build a profitable, future-proof eCommerce business? Multiple sales channels.

Let’s dive into why the future of online selling belongs to brands that diversify—and how you can do it without losing your mind.

The Problem with Single-Channel Selling

If your business depends on just one sales channel, you’re playing with fire.

Think about it:

• Amazon FBA sellers saw fulfilment fees skyrocket in 2024.
• TikTok Shop brands got their payouts delayed for weeks last year.
• Shopify stores have been randomly suspended for ‘policy violations’.

And when that happens? Your cash flow stops. Your business dies.

📉 What happens if your one platform decides you’re no longer welcome?

If you’re selling on multiple platforms, you have a safety net. If one platform goes quiet, another picks up the slack.

That’s the future of online selling—and brands that don’t adapt? They won’t survive.

Why Multi-Channel Selling is the Future of Online Selling

✅ Risk-Proof Your Business – If one platform slows down, another keeps you going.
✅ More Customers, More Sales – Meet buyers where they shop. Amazon, TikTok Shop, Shopify—they’re everywhere.
✅ Higher Brand Trust – Customers trust brands that show up on every platform.
✅ Better Data & Insights – The more channels you sell on, the more data you get to optimise pricing, ads, and conversions.

This isn’t a nice-to-have—it’s a must-have for brands that want to scale in 2025 and beyond.

The Future of Online Selling: Why You Need Multiple Sales Channels

The future of online selling isn’t Amazon. It’s not Shopify. It’s not even TikTok Shop.

It’s all of them.

Gone are the days when you could plant your flag on one platform and expect to build a lasting business. If you're only selling on one channel, you’re putting your entire business at risk.

Amazon fees keep rising. Shopify stores get shut down overnight. TikTok Shop? Algorithm changes can tank your sales in an instant.

The only real way to build a profitable, future-proof eCommerce business? Multiple sales channels.

Let’s dive into why the future of online selling belongs to brands that diversify—and how you can do it without losing your mind.

The Problem with Single-Channel Selling

If your business depends on just one sales channel, you’re playing with fire.

Think about it:

• Amazon FBA sellers saw fulfilment fees skyrocket in 2024.
• TikTok Shop brands got their payouts delayed for weeks last year.
• Shopify stores have been randomly suspended for ‘policy violations’.

And when that happens? Your cash flow stops. Your business dies.

📉 What happens if your one platform decides you’re no longer welcome?

If you’re selling on multiple platforms, you have a safety net. If one platform goes quiet, another picks up the slack.

That’s the future of online selling—and brands that don’t adapt? They won’t survive.

Why Multi-Channel Selling is the Future of Online Selling

✅ Risk-Proof Your Business – If one platform slows down, another keeps you going.
✅ More Customers, More Sales – Meet buyers where they shop. Amazon, TikTok Shop, Shopify—they’re everywhere.
✅ Higher Brand Trust – Customers trust brands that show up on every platform.
✅ Better Data & Insights – The more channels you sell on, the more data you get to optimise pricing, ads, and conversions.

This isn’t a nice-to-have—it’s a must-have for brands that want to scale in 2025 and beyond.

The Smartest Way to Go Multi-Channel (Without Overwhelm)

I get it. Selling on Amazon, TikTok Shop, and Shopify at the same time sounds like a logistical nightmare.

But it’s not—if you set it up the right way.

Here's how to expand to multiple channels without losing your mind:

1️⃣ Start with a Strong Financial Setup

Expanding sales channels means more revenue streams—but it also means more financial complexity.

• VAT across platforms (Amazon, TikTok, Shopify—all have different rules)
• Transaction fees & commissions (Hidden costs add up FAST)
• Cash flow tracking (When payouts happen at different times, managing money gets tricky)

🔹 What to do? Work with an accountant who actually understands eCommerce. (Not your dad’s accountant, who still thinks Shopify is a music app.)

💬 Kevin Lew, Moicha Matcha:
"The best accountants. They are meticulous, knowledgeable, and responsive. We highly recommend this team."

2️⃣ Automate Your Bookkeeping & Tax Compliance

More platforms = more sales tax, VAT filings, and bank transactions.

If you’re manually reconciling sales from Amazon, TikTok, and Shopify, you’ll never sleep again.

🔹 What to do? Integrate everything into Xero with tools like Link My Books & Synder—and work with an accountant who actually knows how to set it all up.

💬 Ben Thorpe, 3PL Pro:
"I took a leap of faith with Sam, and within two weeks, I knew I had made the right decision. His attention to detail, best practices, and knowledge are a huge step up from our previous accountants."

3️⃣ Use TikTok Shop to Drive Sales on Amazon & Shopify

Most brands see TikTok Shop as just another sales channel.

Smart brands? They use TikTok Shop to drive sales across all channels.

• Go viral on TikTok? That traffic spills over to your Amazon & Shopify listings.
• Use TikTok influencers? Their audience will look for you on every platform.
• Sell out on TikTok? Customers will check your website or Amazon store.

🔹 What to do? Don’t just "list" your products—use TikTok’s momentum to fuel all your sales channels.

💬 Dan Riley, Stoic Store:
"Moving to Social Commerce Accountants was the best business decision I’ve made. Communication, efficiency, and expertise are top-notch. My only regret? Not switching sooner."

4️⃣ Track Profits Properly Across Channels

You’re selling on Amazon. Shopify. TikTok Shop.

But are you actually making money?

Most sellers have no clue what their real margins are.

• TikTok Shop takes a % cut + payout delays.
• Amazon charges FBA fees that kill margins if you're not careful.
• Shopify has processing fees that add up fast.

🔹 What to do?
You need a proper eCommerce accountant who understands profit tracking across platforms.

💬 Mendel Brackman, The Whisky Stock:
"Sam's communication was top-notch. He was friendly, efficient, and his skills were strong. I’ll definitely use his services again."