01
Scoped clean-up
Unfck the books.
The numbers do not add up. We trace the records, agree the repairs and document what changes.
Fix the historical messEcommerce accountants for £1m–£20m brands
Your books are fcked. We unfck them.
Shopify sales. Amazon settlements. TikTok payouts. We turn records that do not add up into books you can use, then help you keep them that way.
Books already in good shape? Start with monthly accounting
Sales ≠ cash ≠ profitIllustrative
Follow the money.
01Shopify02Amazon03TikTok Shop
Follow the evidence
- Gross receipts
- £12,000
- Customer refunds
- − £600
- Payment fees
- − £300
- Payout to reconcile
- £11,100
Payout explained. Profit comes next.
Source records → ledger → bank
The number in your bank is not the whole story
Selling more.
Knowing less?
Your store, your bank and your accounts can tell three different stories. The job is to explain the differences, not pick the most flattering number.
01 / SalesWhat customers bought
Orders, discounts, refunds and the right VAT treatment.
02 / CashWhat actually landed
Settlement timing, payment fees and money still held.
03 / ProfitWhat the business kept
Stock cost, fulfilment, creators, advertising and overheads.
Start where you are
One business.
The right kind of help.
Fixing the past, running the month and planning the future are different jobs. Choose the one you need.
02
Ongoing accounting
Keep them right.
The books need a dependable rhythm. Reconcile channels, check stock and VAT, then close the month properly.
See monthly accounting03
Planning with Rory / RT Finance
Decide what next.
Reliable numbers, bigger decisions. Model the next stock order, hire or investment with fractional CFO support.
Explore CFO supportEach engagement has an agreed scope and fee. Historical clean-up and CFO support are not automatically included in monthly accounting.
How the work happens
Show the working.
Not just the answer.
An integration can move bad data faster. We follow the evidence and make the open questions visible.
- 01Review
Find the disconnect.
Map your channels and records. Identify the balances, periods and decisions that need attention.
- 02Repair
Do the work.
Trace source evidence, reconcile settlements and document the adjustments within the agreed scope.
- 03Report
Make it usable.
Explain the reports and any remaining issues. Agree who keeps the numbers right from here.
The work, in the real world
Less promise.
More evidence.
“Sam helped us integrate Shopify and Xero through Synder for our accounting and online store. The project turned out to be more complex than we anticipated, but Sam was incredibly thorough and helpful throughout the whole process.”
Amazon reporting
When the dashboard and the accounts disagree.
Compare the definitions before treating a difference as missing profit.
Read the case study Stock & bookkeepingGetting back to the records behind the number.
A stock and bookkeeping clean-up, including the limits of the work.
Read the case studySpecialist work. Real people.
Meet Sam.
Ask the awkward question.
The payout that will not reconcile. The stock balance nobody trusts. The VAT question you keep putting off. That is a useful place to start.
More about Sam
Sam Hoye
Founder, Social Commerce Accountants
CIMA Practising Certificate Holder, supported by an ACCA & CIMA qualified team. Ecommerce is the specialism, not an occasional side project.
Your next step
Let’s find out
what needs unfcking.
Tell Sam what is going on. We will work out whether you need a clean-up, ongoing accounting or a different kind of support.
Talk to SamA conversation about fit and scope. No obligation.
Do the books have to be a mess to work with SCA?
No. If your records are reliable, start with monthly accounting or CFO support. If historical issues need attention, we agree a separate clean-up scope first. You do not need to buy all three services.
Which businesses are a good fit?
We specialise in ecommerce brands selling through Shopify, Amazon and TikTok Shop, particularly businesses generating £1m–£20m with complex payouts, stock and VAT. We can work with your existing bookkeeper or agree responsibility for the ongoing accounting.
What is included, and what does it cost?
We agree the channels, records, deliverables, responsibilities and fee after understanding your business. Historical clean-up, monthly accounting and CFO work are distinct scopes. You will know what is covered before work starts.
Can you work with our existing systems?
We work with Xero, QuickBooks and ecommerce systems including A2X, Link My Books and Cin7. The first step is checking the actual flow of orders, settlements, stock and bank data, rather than assuming an integration has made the records correct.
What happens on the first call?
You talk to Sam about the business, the records you can trust and the questions you cannot answer. We identify the right starting point, explain the information needed and discuss a suitable scope. There is no obligation to proceed.