How to Sell on TikTok Shop & Still Win on Amazon & Shopify

The biggest eCommerce winners in 2025? They’re not just selling on one platform.

They’re leveraging TikTok Shop for its organic reach and impulse buys, while still raking in consistent sales on Amazon and Shopify.

But here’s the problem:

Most sellers don’t know how to sell on TikTok Shop without messing up their Amazon rankings or their Shopify profit margins.

If you’re worried about cannibalising your own sales, pricing issues, or fulfilment headaches, don’t stress—I’ve got you.

Here’s the exact strategy to sell on TikTok Shop without wrecking your existing sales channels.

Why You NEED TikTok Shop (Even if You’re Crushing It on Amazon & Shopify)

Some sellers think TikTok Shop is just a trend.

Big mistake.

TikTok Shop is an entirely new way of selling. Instead of waiting for customers to find you, TikTok’s algorithm pushes your products in front of buyers who never knew they needed them.

If you’re already selling on Amazon or Shopify, adding TikTok Shop means:

✅ More sales with less ad spend (Organic TikTok reach is insane)
✅ Faster purchase decisions (TikTok buyers are impulse shoppers)
✅ New audiences you’d never reach on Amazon

Bottom line: You’re leaving serious money on the table if you’re not on TikTok Shop.

💬 Kevin Lew, Moicha Matcha:
"The best accountants. Meticulous, knowledgeable, and responsive. Highly recommend this team!"

How to Sell on TikTok Shop & Still Win on Amazon & Shopify

The biggest eCommerce winners in 2025? They’re not just selling on one platform.

They’re leveraging TikTok Shop for its organic reach and impulse buys, while still raking in consistent sales on Amazon and Shopify.

But here’s the problem:

Most sellers don’t know how to sell on TikTok Shop without messing up their Amazon rankings or their Shopify profit margins.

If you’re worried about cannibalising your own sales, pricing issues, or fulfilment headaches, don’t stress—I’ve got you.

Here’s the exact strategy to sell on TikTok Shop without wrecking your existing sales channels.

Why You NEED TikTok Shop (Even if You’re Crushing It on Amazon & Shopify)

Some sellers think TikTok Shop is just a trend.

Big mistake.

TikTok Shop is an entirely new way of selling. Instead of waiting for customers to find you, TikTok’s algorithm pushes your products in front of buyers who never knew they needed them.

If you’re already selling on Amazon or Shopify, adding TikTok Shop means:

✅ More sales with less ad spend (Organic TikTok reach is insane)
✅ Faster purchase decisions (TikTok buyers are impulse shoppers)
✅ New audiences you’d never reach on Amazon

Bottom line: You’re leaving serious money on the table if you’re not on TikTok Shop.

💬 Kevin Lew, Moicha Matcha:
"The best accountants. Meticulous, knowledgeable, and responsive. Highly recommend this team!"

How to Sell on TikTok Shop Without Hurting Your Amazon & Shopify Sales

Most sellers think TikTok Shop will eat into their Amazon or Shopify revenue.

That’s only true if you don’t set it up properly.

Follow these steps to sell on TikTok Shop while still winning on Amazon & Shopify.

1️⃣ Set Different Pricing Strategies for Each Platform

Amazon buyers, Shopify customers, and TikTok impulse shoppers have different buying habits.

🔹 Amazon: Price competitively to win the Buy Box.
🔹 Shopify: Offer bundles & exclusives to protect margins.
🔹 TikTok Shop: Price lower but use volume deals to boost rankings.

Pro Tip: Run limited-time TikTok discounts to push traffic to Amazon & Shopify.

💬 Ben Thorpe, 3PL Pro:
"Sam’s attention to detail and overall knowledge are a HUGE step up from traditional accountants. I took a leap of faith, and within two weeks, I knew I made the right decision."

2️⃣ Use TikTok Shop for Customer Acquisition, Not Just Sales

The smartest Amazon and Shopify brands use TikTok to bring in new customers.

Here’s how to do it:

✅ Capture emails & retargeting data from TikTok Shop customers
✅ Offer exclusive bundles & limited-edition products to TikTok buyers
✅ Drive traffic from TikTok to your Shopify store for repeat business

Strategy in action: Run a viral TikTok Shop promotion, then send those buyers to your Shopify store with an exclusive discount.

💬 Dan Riley, Stoic Store:
"Switching to Social Commerce Accountants was the best business decision I made. Communication, efficiency, and expertise are top-notch. My only regret? Not switching sooner."

3️⃣ Manage Fulfilment the Right Way

One of the biggest TikTok Shop mistakes? Using the wrong fulfilment method.

Here’s what works best:

🔹 Amazon sellers: Use Amazon Multi-Channel Fulfilment (MCF) to ship TikTok Shop orders.
🔹 Shopify sellers: Set up a 3PL that integrates with all platforms.
🔹 Scaling fast? Use TikTok Shop Fulfilled by TikTok (FBT) to qualify for boosted placements.

Pro Tip: NEVER send TikTok Shop traffic directly to your Amazon listing—Amazon will flag it as external traffic and might suppress your rankings.

💬 Mendel Brackman, The Whisky Stock:
"Sam’s communication was top-notch. He was friendly, efficient, and knew exactly how to handle everything. I’ll definitely use his services again."

4️⃣ Track Profits Across Platforms Like a Pro

If you’re selling on TikTok Shop, Amazon, and Shopify, you need to track profit margins across all channels.

Each platform has different fees, payouts, and VAT requirements.

If you’re guessing your numbers, you’re losing money.

What you need:

✔ Real-time Xero integrations for Amazon, Shopify & TikTok Shop
✔ Link My Books & Synder to track marketplace fees
✔ An accountant who actually understands multi-channel eCommerce

💬 Rory Preston, Eudemo:
"Having a one-stop shop like Social Commerce Accountants makes things significantly easier. Highly recommend for anyone scaling their business!"